Submissions

The Excellence in Marketing Award recognizes marketing campaigns that excel in creativity, execution, and impact. Regardless of institution size or budget, the award focuses on outstanding and effective marketing in the higher ed industry based upon overall creativity, messaging, results achieved by the campaign, and level of design. Campaigns must be completed between 2022 - 2024 from UPCEA member institutions and may be developed and executed in-house or in partnership with an outside agency.

Criteria:

• The nominee (person/unit) must be an institutional member of UPCEA. Corporate members are expected to submit in conjunction with an institutional member. Click here to check your institution’s membership status.
• Campaigns must be completed in 2022 – 2024. Nominations previously entered will not be considered.
• The Nomination should clearly state the campaigns targeted audience, title and description, goals and objectives, examples of marketing materials, learning outcomes and results. 
• The campaign was executed intentionally and effectively to reach the intended audience, and can demonstrate positive impact(s) on the intended audience
• Ability to be innovative with the design of the campaign, and to creatively engage a specific audience
• Creativity based on resources

All award nominations and materials must be submitted by July 18, 2024

• Go Home